Marketing & Mindset Tips For Photographers

If you're lying awake at night wondering if AI will destroy your business, you're not alone. Every day, there's another story about AI replacing copywriters, customer service teams, analysts, even programmers. Small business owners are asking themselves: "Am I next? Will my clients just use AI instead of hiring me?"  Here's the thing that changed everything for me... I was at Steven Bartlett's masterclass hosted by Nigel Botterill from The Entrepreneurs Circle, and he said something that completely flipped my perspective: "The difference between those who'll thrive and those who'll get left behind as AI disrupts how we work? It's the ones who can combine multiple skills—the skill stackers." That's when it hit me. What we thought was our biggest weakness as small business owners—being stretched thin, doing everything ourselves, not having the budget to outsource or pay for specialists—that's our superpower.

There are two camps when it comes to AI: The panickers losing sleep over AI stealing their jobs. And the ostriches with heads in the sand saying "it's just a fad." Both are wrong. AI is here. It's gaining ground at breakneck speed. Every day brings a new tool promising to do what you do—faster and cheaper. So what does that mean for you as a small business owner? Steven Bartlett dropped this truth bomb at his masterclass: The difference between those who thrive and those who get left behind comes down to one thing— skill stacking .

I didn't expect to learn something about growing my business from nursing a knee injury on a Scottish mountainside, but sometimes the best lessons come from unexpected places.

Last week, I had an interaction that perfectly captured why so many businesses struggle to build genuine relationships with their audience – and it all started with a LinkedIn connection request.